The new website Find The Right Bike helps you navigate the route to a car-lite or car-free lifestyle

While Find The Right Bike paid the freelancer’s fee for this article, I was confident this was a topic that would interest Streetsblog Chicago readers. I appreciate the support, as well as FTRB’s new weekly ad on this site. We’ve still got about $17K to raise to meet our 2026 budget goal. If you haven’t already, please consider making a tax-deductible donation here. Thanks! – John Greenfield, editor

In 2024, Viktor Köves began a project of interviewing and photographing Chicagoans of all walks of life with their bicycles. His goal: demystify city riding for everyday needs and get more people on bikes. The Instagram and YouTube channel for Chicagoans Who Bike is filled with personal stories of families, children and elders from all corners of the city about why they ride and what they enjoy about it.

Now Köves has a new website to further nudge Chicagoans onto two wheels. Findtheright.bike uses a very short survey to recommend a style of bike according to the user’s needs, from e-cargo bikes to good old fashioned commuter bikes. The site includes brief guides on basic gear and maintenance, and links to product reviews. Find the Right Bike also makes a compelling case for the cost savings of bike versus car, all in Köves’ affable, encouraging tone. We spoke with Köves about the new tool and how things are going so far.

Sharon Hoyer: What gave you the idea for Find the Right Bike?

Viktor Köves: I’d been working on Chicagoans Who Bike for a while and I’m about to close out that project. I want to stop when I hit 100 interviews and I’m at about 92. I wanted to do more educational content about how to bike in the city. I keep hearing people say, “There’s no bike for me because I have kids or I need to haul things.” A lot of people don’t know what options they have. I wanted to distill the knowledge I have and the knowledge of the bike community into something really simple.

The other thing was integrating some financial data. One of the values of the site is showing people just how expensive cars are. I have two e-bikes – one that was about $4,000 and one that was about $6,000. When I tell people that they say, “That’s so expensive!” But I don’t own a car. One is my minivan; I haven’t needed to take a car-share for cargo since I bought that bike. If you’re interested in riding but know nothing, you can jump in my site and find something pretty reasonable. And before I show you models of bikes, I show price breakdown. 

I kept sharing the site with the bike community for feedback. I added the gear guide: Okay, you’re getting a bike but you don’t know about locks and helmets so I share links to the best resources for those. I added the basics on maintenance. The other thing was storage. Every time I talk about cargo bikes, people say it’s going to get stolen immediately. That’s not true, there are strategies to prevent that. I worked a lot with Bunch Bikes [electric cargo cycles], which has many articles about theft prevention.

The central idea is giving people a way of seeing that a bike can fit into their life and that it’s not a big expense, but a big money saver.

A lot of sites get into frame sizes. I don’t care. What are your life needs? And go from there.

SH: The tone of the site is that this is not for gear heads, that biking is really approachable. You don’t have to measure or research anything before you take a quiz about what bike is best for you and how to get started. How did you structure the quiz?

VK: I have a lot of bikes, so I have a decision-making process for which bike I take outside. It’s a privileged position; I have a lot of experience with it. And I’ve had a lot of conversations with other people where they walk me through their needs. What problem are you trying to solve? If it’s just you riding into the wind, that’s a very different problem than moving you plus another adult. It’s a totally different class of bike. It’s my experience owning these different bikes and knowing what they’re good for, and consulting with other people. 

The other aspect was storage – some people might need a cargo bike but have to carry it upstairs. We offer a lightweight alternative but offer a storage guide for keeping it outside.

SH: You avoid endorsing any particular brand. Was that tricky in any way?

VK: Commuter e-bikes are easy, there’s so many at different price points. The one I struggled with was e-trikes because there are a bunch of cheap alternatives with mixed reviews. My goal is to build trust but not saying a specific bike to buy, but to say, “go try these, here’s some third-party reviews.” Leaning on existing resources and reviews. I give you a class of bike, but it’s not meant to be definitive. I don’t provide a purchase link. 

SH: How much traffic has the site received and what has the response been so far?

VK: The feedback has been fantastic. The most reassuring thing I’ve heard is people who already have e-bikes pulling it up and saying I recommended the type of bike they have, so it’s working well. We’ve had about 850 users over the last month and a half. I’m working on some cross-promotion with bike shops to be listed on the site. One of the cool things is that its unaffiliated so I can do partnerships like this. My goal is to play nice with everyone so everyone can promote this tool.

SH: What do you feel is key for convincing more Chicagoans to try out riding a bike or replacing more of their car trips with biking?

VK: Honestly, I think hands on stuff is the most powerful. Last year in the 40th Ward [on the Far North Side, represented by Ald. Andre Vasquez] we hosted an e-bikepalooza that was really successful. It was in partnership with my project Chicagoans Who Bike. We had J.C. Lind [Bike Co.] doing Urban Arrows. When people try out a nice e-bike and see what it can do, it opens their mind a bit. 

I think storytelling is key too, like showing that other people, like you, are doing just fine with their bike. And maybe they still have a car for weekend getaways, but they’re saying, “It’s way easier to drop off my kids at school in this Bunch Bike or Urban Arrow than sit in the car line.” If you are dropping your kids off at school in an SUV, and you see four or five of the cool parents roll by on an Urban Arrow and drop their kids off and leave before you can drop your kids off, you’re going to think about it. There’s adoption, there’s infrastructure, and there’s tools like this, that make it easy and approachable. 

I don’t think my website will get people to buy a bike, but my goal is to get them in the funnel of trying out a bike and seeing how freeing it can be.

SH: Is there anything else you’d like to mention?

VK:

One thing I’d mention is that I also have a car-free living FAQs section on the site. The most common thing I hear is, “What if I need to move a couch?”, but you can always rent a car! And I think it’s so important to use the financial lens. Look, if you use a car to haul a couch once a week, then a bike is probably not going to be sufficient for your needs. But once a year? Price that out. How much does a rental cost you? The other thing is when I talk about car ownership, people just look at the sticker prices, but that’s not the full price of a car. On my site, I use $25,000 as the initial purchase price for a used car. The five-year cost of car ownership is twice that. The bikes are more expensive upfront and then almost free to run. We forget about insurance and fuel. I talk about retirement savings a lot for my work, so I’m pretty financially literate. It was key to me to mention the investment – is your retirement funded? If you have the money for a new car that’s great for you, but put it in a 401k for ten years, my sense is you’ll have about $1.1M. I think that’s the question we should be asking people.

Visit Find the Right Bike here.

Read Streetsblog’s previous story on Chicagoans Who Bike here.

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