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How Shared-Mobility Companies Learned From Their Mistakes
This week, civic leaders, entrepreneurs, and academics from around the country gathered in Chicago for the “Move Together” conference, hosted by the locally based think tank the Shared-Use Mobility Center. The organization was launched one year ago to brainstorm ways that bike-share, car-share, ride-share, and other new mobility tools can become a major force for increasing transportation access, fighting congestion, and improving air quality. On Monday, SUMC announced a new goal of taking one million cars off the road in the U.S. by scaling up shared mobility and transit in 15 regions, including ours.
September 30, 2015
Adapting Car-Share Ads to Market Bike-Share
On a recent trip on my "other bike," AKA the 'L,' I spotted two advertisements promoting Zipcar that could have easily been converted into advertisements for bike-share. Car-share and bike-share serve different purposes, but there's also some overlap -- car-share providers want to capture some trips that you could also make on a public bike. With Chicago's Divvy bike-share system set to launch soon, let's see whether we can adapt these Zipcar ads to the bike-share context.
May 7, 2013