sponsorships

Were you dismayed in 2006, when the city sold the naming rights to the Millennium Park bike station to McDonald’s? Then you’ll be glad to hear that Divvy’s new sponsor is a company that promotes health, rather than undermines it. Blue Cross and Blue Shield of Illinois, the state’s largest health insurer, has inked a five-year, $12.5 million sponsorship contract to support the bike-share system, as well as other cycling initiatives.