Eric Weese

The Chicago Transit Authority's revenue director, Eric Reese, hosted a gaggle of reporters on Friday to show off the Ventra "outreach bus" and demonstrate, for the first time, a Ventra vending machine. Ventra is set to replace the current fare media for CTA and the Pace suburban bus system, including all passes, Chicago Card/Plus, and reduced fare cards. The new technology will enable faster boarding -- speeding up buses especially -- and lower the CTA's costs.