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CTA: Poor People Will Register Ventra Cards, Won’t Get Debit Card Hard Sell
A recent discussion of Ventra, the new fare payment system for the CTA and Pace, with CTA spokesman Brian Steele, has allayed some, if not all, of my concerns about the impact on low-income Chicagoans. The cost of a single-ride ticket will rise from $2.25 to $3. This price hike can be avoided by purchasing a reusable Ventra card for $5, which is refunded as a transit credit when you register the card. However, registering the card requires access to a phone, the Internet, or the CTA headquarters, which might be a barrier for very low-income individuals.
August 2, 2013
Ventra to Launch August 5; Concerns Remain About Impact on Poor People
Today the CTA and Pace announced they'll begin rolling out the new Ventra fare payment system for select customers on August 5, with access for all riders starting on September 9. The agencies are touting Ventra as a more up-to-date, efficient and convenient replacement for the nearly 20-year-old swipe card technology. However, as the launch moves forward, there are lingering concerns about the impact of the new system on low-income Chicagoans.
July 29, 2013