Commuter Challenge

The "Commuter Challenge" is an annual competition held in many cities, in which companies compete to get the most employees to bike commute during Bike to Work Week in June. It's a good opportunity to start converting people who are "interested but concerned" about biking for transportation into regular bike commuters: Workplaces host events on how to do it, team leaders at each office answer any questions, and some companies even reward employees with cash. The competition is basically a fun way to raise awareness about how bicycling to work is a viable option for many people.