The forthcoming smartphone ticket app for Metra will also make it possible for Chicago Transit Authority and Pace customers to manage their Ventra transit accounts on their phones, the CTA announced last week. Even though the three agencies will spend $2.5 million on the app (plus nearly $16,000 in monthly fees), the Ventra app won’t at first offer customers many more functions than the existing Ventra website.
CTA communications manager Tony Coppoletta pointed out to Streetsblog that the 80 percent of CTA customers who have smartphones could use the app to skip the lines at station vending machines or at Ventra retailers, and have easier on-the-go access to their Ventra accounts. Bus passengers, who currently have to go out of their way to reload their Ventra accounts, may find the app particularly useful.
As we’ve reported before, the app will also help occasional Metra riders by finally making it possible to instantly purchase Metra tickets from anywhere. For example, an individual who loads $130 every month in pre-tax transit benefits into into a Ventra account could purchase a $100 monthly CTA/Pace pass, and still have $30 each month to spend on Metra tickets.
Yet many transit riders won’t benefit from the app. The 20 percent of CTA riders who don’t have smartphones, and others who don’t use bank cards, add up to hundreds of thousands who won’t be able to use the app. Many more CTA riders automatically deposit funds into their Ventra accounts, using Ventra’s auto-load function or pre-tax transit benefits. Similarly, any Metra riders who don’t have smartphones will still have to buy their tickets by mail or in person.
Two more crucial technologies that would further simplify transit payments are still set for the indefinite future. Read more…