About a month ago, the Better Bike Share Partnership announced a $75,000 grant to the city of Chicago to launch the “Divvy for Everyone” campaign, a strategy to increase bike-share access and ridership among low-income residents. At the time, Chicago Department of Transportation officials declined to discuss the details of the program, but BBSP’s grant program manager provided info about the plan from CDOT’s grant proposal, and I shared it with Streetsblog readers.
Today, Mayor Rahm Emanuel’s office officially announced the initiative, and it’s almost exactly what I outlined a few weeks ago. To recap: Divvy for Everyone will offer a one-time annual membership to low-income residents for $5 – a deep discount from the normal $75 fee. To make the system accessible to unbanked individuals, the usual requirement of a credit card as collateral will be waived. Instead, the program funding will help cover the replacement costs for any lost or stolen cycles.
The D4E program (CDOT’s abbreviation) is available to Chicagoans with a maximum combined household income of 300 percent of the federal poverty level. For example, a family of four with an income of under $72,750 would be eligible.
Applicants must show up in person at one of five Financial Opportunity Centers operated by the Local Initiatives Support Coalition in Englewood, Bronzeville, East Garfield Park, Humboldt Park, and Ravenswood, and provide proof of income and residency. After paying the $5 charge, they’ll be given an activated Divvy key and will be immediately able to check out a bike.
One advantage of the person-to-person approach is that it makes signing up for bike-share a more user-friendly experience. Instead of navigating the potentially confusing sign-up process solo at a Divvy kiosk or a computer in the library, residents will be assisted by a staff member. As an added perk, the first 250 applicants will receive a free bike helmet from Divvy sponsor Blue Cross and Blue Shield of Illinois, which is providing matching funds for the grant.
After the first year, D4E members will have to pay the full annual fee, but the city is looking into strategies to make it easier for low-income people to budget accordingly if they choose to renew their memberships. These include payment plans, cash payment options, and a financial literacy program offered by LISC, where participants learn strategies for saving money and building credit.
At a press conference this morning at The Cara Program, Quad Communities Center for Working Families, the Bronzeville headquarters for the D4E campaign, Mayor Emanuel heralded the program as a major step toward bridging Divvy’s economic gap. “This is a great day for the city of Chicago, a day in which we move forward, literally, as one city.”
CDOT commissioner Rebekah Scheinfeld told me the equity program compliments this spring’s expansion from 300 to 476 Divvy stations, which brought physical access to the system to many new neighborhoods, including a number of low-income communities. “It’s about providing more options for people to get to the jobs they’re seeking, to get to recreation in other parts of the city, to run errands and more.”