On June 20, thanks to tireless lobbying efforts by transit advocates led by 47th Ward alderman Ameya Pawar, the restored #11 Lincoln Avenue bus route returned as a pilot program. The new service includes the stretch of Lincoln between the Brown Line’s Western station and the Fullerton ‘L’ stop in Lincoln Park.
Community members are stoked about the new service, but it’s not a sure thing that the CTA will continue running buses on this segment of Lincoln after the six-month test period is over. The agency set a target of rides per day during the pilot, and buses are only running between 10 a.m. and 7 p.m. on weekdays, every 16 to 22 minutes.
Local chambers of commerce have teamed up with the Active Transportation Alliance to organize a clever promotion to help ensure the #11 gets sufficient ridership while promoting local businesses. During the month of August you can win prizes by visiting five or more drinking and dining establishments along Lincoln as part of the 11 on 11 Beer Explorer Passport program.
When you grab a brew or a bite at any of the 11 participating breweries, taverns and bars, from August 1-31 and you’ll be given a stamp for a passport, which you can download here. Collect five of them and you’ll be registered to win prizes ranging from $25 Lakeview Neighborhood gift cards to a $100 gift card to Bistro Campagne to a Giro Trinity bike helmet to a wooden toy CTA bus.
The passport must contain five different stamps and be submitted by September 9 to enter. Winners will be notified by September 16.
The idea for the Beer Explorer Passport came out a meeting Pawar hosted with stakeholders along the line, according to Lakeview Chamber of Commerce director Lee Crandell. “He brought on some of the other local chambers on board to start developing a promotion,” Crandell said.