Smart community leaders brainstorm ways to get more butts on bicycles. After all, more people traveling in the neighborhood on two wheels instead of four means less traffic congestions and pollution. And when more shoppers access retail strips by bikes instead of cars, there are similar (or even better) economic benefits for the area, with less need for car parking. Plus, when people travel at slower speeds, they’re more likely to notice local storefronts and consider patronizing the businesses.
Accordingly, the Lakeview and Lakeview East chambers of commerce are partnering this year on a Bike-Friendly Business District program that promotes shopping local and helps promote the Lakeview neighborhood as a great place to shop by bike. The Lakeview chamber originally launched the initiative in 2014 through a partnership with the West Town Chamber of Commerce and the Active Transportation Alliance. The program includes improved cycling infrastructure, promotional materials and bike maps, plus educational and encouragement activities like workshops and rides, plus a discount program for customers arriving by bicycle.
Both the Lakeview and Lakeview East chambers have installed dozens of branded bike racks on their business strips featuring the names of the neighborhoods, paid for with Special Service Area funds. The Lakeview East racks have temporarily been removed for refurbishing.
Last year the Lakeview chamber installed a fix-it station at the Southport Brown Line station with a pump and tools for simple repairs. Unlike the fix-it stations that West Town Bikes recently installed on the Bloomingdale Trail, which sadly were vandalized soon after installation, the Southport facility hasn’t seen major tool theft problems, according to SSA 27 manager Dillon Goodson.