Terraco and Sierra U.S., two commercial real estate firms, have started marketing to potential tenants space within a new development at the site of the defunct Megamall, along Milwaukee Avenue northwest of Sacramento Avenue in Logan Square. Marketing documents published by Curbed Chicago show a new building housing 166,390 square feet of retail, including a supermarket and a health club — and a whopping 426 parking spaces, both within the building and in a surface lot behind it.
The plan proposes nearly enough parking to fill an entire city block, but surprisingly, that’s just five percent more than the minimum of 406 spaces that Chicago’s zoning code requires. Whereas most of the retail customers, just as elsewhere in the neighborhood, would likely arrive by foot, transit, or bike, a huge parking garage would only appeal to drivers — and so plentiful parking would probably induce driving to the site. That’s even though the site is ”on a designated primary bicycle spoke route, a block from a major transit hub and a city-owned parking lot lonely for cars,” as local urban planner Lynn Stevens says. Stevens also points to a previous community workshop, where two-thirds of participants didn’t want additional parking in the area.
Stevens urges that local officials should develop a plan that could guide the fast-paced development along Milwaukee Avenue through Logan Square. In the absence of a unifying plan, the decades-old underlying zoning – amended piecemeal by developers and three different aldermen – becomes a de facto plan. Stevens, who writes the Peopling Places blog about Logan Square development, said, “a plan… would establish policy guidance for future growth and implementation of social, economic and physical [design] goals. Absent a plan, all we have is the Zoning Code that guides private physical development, but, as we know, [that] is subject to change at the whim of an alderman.”
She added that development policy for the area is done in “isolation” at many different agencies. In the absence of any plan, each “property owner envisions development to maximize profit under the existing zoning — or the zoning he thinks he can get out of the alderman.” And since existing zoning specifies conventional retail for the Megamall site, the result is the conventional Terraco/Sierra proposal.