“Color Guard” People Spot by Osteria De Pizza Metro. Photo: John Greenfield
In July, two new “People Spot” mini parks debuted on an Lackluster segment of Clark near Wellington, as part of a larger campaign to revitalize the business strip.
The new parklets are located in front of El Nuevo Mexicano restaurant, 2914 North Clark, and Osteria De Pizza Metro, 2863 North Clark. They cost a total of about $35,000, which was bankrolled by the local special service area, and they’re manged by the Lakeview East Chamber of Commerce, according to executive director Maureen Martino. “Sometimes it’s a challenge to activate a street,” she said. “We’re hoping this will bring more customers for local businesses.”
Judging from a recent report by the Metropolitan Planning Council, the People Spots should help make this somewhat sleepy stretch of Clark livelier and more profitable. About 80 percent of the merchants surveyed said that the parklets, which occupy space in a parking lane, increased foot traffic on their block and helped bring shoppers to their establishments. Some credited the People Spots with contributing to a 10 to 20 percent increase in sales since they were installed.
Parklet by El Nuevo Mexicano restaurant. Photo: John Greenfield
The parklet by the Mexican restaurant replaced a loading zone and one metered car space, while the one by the Italian eatery used two parking spots. In compliance with the city’s parking contract, the three spaces were replaced with new metered spots on nearby streets. The People Spots will revert to parking on November 1, and they’ll be reinstalled in the spring.
Both spaces feature café-style tables and chairs, plus free Wi-Fi. Duane Sohl, from Sohl.Architect, designed the one by El Nuevo Mexicano. It’s surrounded by metal planter boxes featuring framed panels designed by local artists.
The other parklet, created by Katherine Darnstadt of Latent Design, is enclosed by a fence made of large PVC plastic tubes, which double as planters. The red, purple and green colors of the tubes playfully spill over onto the sidewalk as a rainbow-like paint puddle that leads to the restaurant’s storefront. The People Spot is titled “Color Guard,” and Martino said the name reflects the diversity of the neighborhood.
Signs on the People Spots make it clear that the seating is open to the public. However, since the spaces resemble sidewalk cafes, and are located by sit-down restaurants, some passers-by may assume that they’re reserved for paying customers. Martino said the chamber may change some of the seating next year to make the spaces more inviting for different uses, as is the case at more free-form parklets at Southport and Addison, and in Andersonville.