Divvy Bike-Share Bicycles Make Public Debut at Bike The Drive


Testing out Divvy.

Divvy bike-share bicycles were on display at yesterday’s Bike the Drive post-ride festival in Grant Park, giving the public its first peek at the blue bikes which just arrived in town on Saturday. I took a spin around the block with Scott Kubly, deputy commissioner at the Chicago Department of Transportation. This was my first time riding a bike manufactured by the BIXI company. They’re available in Toronto (where Anne Alt reviewed her experience), Washington, D.C., Minneapolis, Montreal, and Boston. The bikes are good-looking, sturdy, and comfortable. They weigh about 45 pounds, which is 20 pounds less than my daily Dutch cargo cycle.


Active Transportation Alliance Deputy Director Melody Geraci gives her approval.

Registration for annual memberships opens this week. The cost for unlimited 30-minute trips is $75 per year or $7 a day. Founding memberships, which will include perks-to-be-named-later, will be $125. Divvy staff were giving away $10 off coupons for the annual pass. Let us know how you plan to use Divvy in the comments section – the most interesting response will win a coupon.

Scott Kubly, Steven Vance, Nick Adam

Kubly, myself, and graphic designer Nick Adam (who collaborated on the Divvy branding for Firebelly Design). Photo: Mark Wagenbuur.

Here’s a tip for local bicycle shop owners: start advertising bikes you sell with similar features as the Divvy cycles. These bikes are very user-friendly since they’re equipped with all the necessary accessories for urban riding: lights, fenders, chain guard, and gears and brakes located within the hubs. Bike-share systems have been shown to influence their members to start using their own bikes more, or to buy a bike if they don’t already own one. After using Divvy, people will be coming to your shop looking to purchase a similar ride.